emailContacts

Managing your email contacts

Without a good contact list, your emails don’t mean much. To have a good contact list, you have to regularly maintain it and make sure the right audience receives the right message. The health of your contact list determines your email open rate, which is a key factor of success when sending emails. So how[…]

Is social media worth the time and the money?

Is social media worth the time and the money?

Social media can be a money pit if you are goals unrealistic. The best way to make social media worth the time and money is to identify realistic goals, reasonable targets, and attainable timelines. Identify your goal to increase customer loyalty, improve customer service, or increase customer revenue. Once you define your goal, select reasonable[…]