Which social media channels and why?

Social media has a lot to offer, but not all channels are for all companies, and one channel doesn’t do it all. So how do you know which one is the best fit for your company?

Let’s explain some of the main social media channels and how they can help your company.


Facebook is a network for friends, family and acquaintances that stay connected no matter where they are. People can connect based on common interests, school, or employment ventures. As of March 2014, Facebook had 1.28 billion monthly active users, which makes it the world’s largest social network. To be successful on this channel you have to promote your company page. The best way to do this is through Facebook advertising. If you start out small, it can be cheap and it works. Once you have followers, keep them interested with relevant content and lots of visuals. Your success is measured by the number of page likes, post likes, shares and comments.


Twitter is a microblogging platform which lets you send and read messages that are 140 characters or less, called Tweets. Unregistered users can read Tweets, but can’t post them. Twitter processes 300 million Tweets per day, making the content timely but short lived. This channel helps you quickly spread your message. To be successful on it, you have to engage and post often. Follow people, like their Tweets, and repost them. Put up content at least three times a day to get noticed. Your success is measured by the number of followers and how they engage with your content.


LinkedIn is a professional network of business relationships. You can grow your network based on colleagues and business experiences. LinkedIn gives you the ability to showcase your company profile, recruit candidates for your organization and connect with like-mined industry professionals through groups. To be successful on it, connect with people, join groups, post content and comment on posts. Your success is measured by the number of followers, the number of views your profile gains and the reach of each post you share.


YouTube is a channel that lets you publish videos online and make them easily accessible on your website, search engines and blog posts. You can use this channel to help your customers interact with your company and learn about your culture, services and offerings, in a visual way at their own leisure. To be successful on this channel, post short videos (less than 2 minutes is ideal), and think outside the box on the subjects that you post. Here is a great example. Put up easy-to-use tutorials to showcase how to use your products and to educate your customers. Your success is measured by the number of video views, shares and subscribers to your channel.

When selecting your social media channel, whether one or all, make sure you set goals, reasonable targets and affordable budgets for each channel. Getting started shouldn’t be a financial burden or time constraining. Have fun with it and connect with your customers.

Are you on social media? Need help getting started? Let us know. We’d love to help.