Imagine waking up every morning, going to work, coming home, doing chores, waking up again the next day, and doing it all over again. It sounds like Groundhog Day doesn’t it? Sometimes it really feels like it. In this crazy busy world that we live in, travelling is a must, and here is why. 1.[…]
Internet users have become more impatient. Your site must captivate their attention in less than two seconds. Your site must be at the top of search results to get noticed. How many times do you go to page 2 on Google results to get what you are looking for? Not often, I bet. Using Google Analytics gives you valuable information[…]
Social media can be a money pit if you are goals unrealistic. The best way to make social media worth the time and money is to identify realistic goals, reasonable targets, and attainable timelines. Identify your goal to increase customer loyalty, improve customer service, or increase customer revenue. Once you define your goal, select reasonable[…]
The Canadian Anti-Spam Legislation (CASL) came into effect July 1, 2014. This affects any business sending commercial electronic messages (CEMs) to Canadians from anywhere in the world. To email Canadians you will require the two forms of consent that CASL will allow: implied (indirect) or express (explicit). To mail or not to mail? The first[…]
You have a website and it’s online. Do you monitor the activity of your website so you can improve the customer service experience? Do you evolve it to meet your customers’ needs? If you don’t have Google Analytics implemented on your website to track your numbers, you should. It’s free and it provides you a lot of[…]
Do you regularly send your customers updates? If you don’t, you should. Keeping in touch with your customers will help you grow business. If you have consent to email them, there are some simple rules you can follow to create that WOW factor in your emails. 1. Punchy Subject Lines and Headlines Your subject line[…]