Is social media worth the time and the money?

Is social media worth the time and the money?

Social media can be a money pit if you are goals unrealistic. The best way to make social media worth the time and money is to identify realistic goals, reasonable targets, and attainable timelines. Identify your goal to increase customer loyalty, improve customer service, or increase customer revenue. Once you define your goal, select reasonable[…]

To mail or not to mail?

To mail or not to mail ?

The Canadian Anti-Spam Legislation (CASL) came into effect July 1, 2014. This affects any business sending commercial electronic messages (CEMs) to Canadians from anywhere in the world. To email Canadians you will require the two forms of consent that CASL will allow: implied (indirect) or express (explicit). To mail or not to mail? The first[…]