Managing your email contacts

Without a good contact list, your emails don’t mean much. To have a good contact list, you have to regularly maintain it and make sure the right audience receives the right message. The health of your contact list determines your email open rate, which is a key factor of success when sending emails. So how[…]

To mail or not to mail?

To mail or not to mail ?

The Canadian Anti-Spam Legislation (CASL) came into effect July 1, 2014. This affects any business sending commercial electronic messages (CEMs) to Canadians from anywhere in the world. To email Canadians you will require the two forms of consent that CASL will allow: implied (indirect) or express (explicit). To mail or not to mail? The first[…]